Consistency Analysis and Digital Marketing in Increasing Product Marketability at MoriGe MSMEs

Abstract

The purpose of this study was to determine the consistency and digital marketing in increasing product marketability at MoriGe MSMEs. This research method uses qualitative research methods with descriptive research types. This research uses a descriptive model, which is a research method that tries to describe and interpret objects as they are, with data collection using observation, interview, and documentation techniques. The informants in this study were the owners of MoriGe MSMEs. Based on the results of the study, it was found that the application of consistency and digital marketing is effective for increasing product marketability.