Adaptation Of Organizational Culture In The Digital Era: Its Impact On Employee Performance

Abstract

This research investigates how adapting organizational culture to the digital era influences employee performance. The fast-paced shift toward digitalization requires organizations to not only implement new technologies but also realign their values and work practices to meet digital challenges. A quantitative method was applied, utilizing simple linear regression to analyze data collected from 70 respondents working in a public institution. The research instrument consisted of a structured questionnaire using a five-point Likert scale to measure the two primary variables: organizational culture and employee performance. The findings indicate a significant and positive relationship between cultural adaptation and employee performance. The determination coefficient (R²) of 0.314 suggests that organizational culture accounts for 31.4% of the variation in employee performance. These results emphasize that a work culture characterized by flexibility, innovation, and technological responsiveness contributes to higher productivity in digitally driven work settings. From a practical standpoint, this study provides useful insights for public sector organizations seeking to develop cultural frameworks that support digital transformation. However, the study is limited by a relatively small sample size and the examination of only one independent variable. Future research is encouraged to explore additional elements that may affect employee performance in the context of digital evolution