The Influence Of Product Quality And Price On The Decision To Buy Aqua Galun H20 Sun International Group Unipessoal Lda Company In Dili, Timor-Leste In 2020

Abstract

This research was conducted at Company AQua Galun H20 Sun International Group Unipessoal Lda Dili Timor-Leste. The results of this study indicate that: (1) there is a positive and significant influence of product quality on he decision to purchase AQua Galun H20 with a coefficient value of b1 = 0.468 and p = 0.000, (2) there is a positive and significant effect on price variables on water purchasing decisions AQua Galun H20 with coefficient value b2 = 0.340 and p = 0.001, (3) and R value of = 0.535 or 53.5% shows that the contribution between the product quality and price variables on the decision to purchase AQua Galun H20.

The results of testing the hypothesis for the product quality variable (X1) obtained a Tcount value of 4.236 greater than T table 1,669 otherwise the first hypothesis was accepted. And the results of testing the price variable (X2) obtained Tcount value of 3.581 is greater than T table 1.669, otherwise the second hypothesis is accepted