The Impact Of Trust And Service Quality On Muzakki Satisfaction And Loyalty In Zakat Payments At Lazismu Bmt Hasanah Ponorogo

Abstrak

Indonesia holds substantial potential for the absorption of Zakat, Infaq, and Sadaqah (ZIS). However, the full optimization of ZIS in Indonesia remains unrealized. One strategy to enhance optimal ZIS absorption is to increase the loyalty of muzakki (those who contribute ZIS) towards paying at the Amil Zakat Institution (LAZ). This research aims to explore the impact of trust and service quality on muzakki satisfaction and loyalty. The study employs a quantitative approach, gathering data through a questionnaire administered to the muzakki population who contribute ZIS at the LAZISMU Hasanah BMT Service Office. The findings reveal significant positive influences, both directly and indirectly, among the variables under investigation